MadContext
ChatGPT ads, measured in public

What advertisers actually got from ChatGPT ads.

ChatGPT started showing ads in February 2026. Since then, advertisers and agencies have been publishing what they spent and what came back, in blog posts, Reddit threads and trade press.

We collect every result we can find into one dated table. Each row links to where it was published and says how sure we are of it.

See the results → Send your numbers →

What the table shows so far

27 published results · as of 29 September 2026 · every figure linked to its source
27
published results from 7 countries, June–September 2026.
$1.72–$13.00
cost per click across the 14 results where it is known. Half of them were under $3.44.
5 of 5
campaigns where the advertiser checked ChatGPT Ads' click count against its own analytics found fewer visits than clicks.
Their numbers
See all 27 results →
For advertisers

Testing ChatGPT ads? Send your numbers; we'll show how they compare.

Email what you have to [email protected]. A screenshot from Ads Manager works, or a few lines of text.

Email your numbers →

Any of these help

  • The dates the campaign ran, and the country
  • What you sell (a category is enough)
  • Spend, impressions and clicks, as ChatGPT Ads reported them
  • The visits your own analytics counted from those clicks
  • Sales or leads, and what they were worth
  • How you were billed: per click or per 1,000 views

What you get back

A private comparison: your cost per click, the share of clicks that reached your site, and your cost per sale, next to the published results and the other advertisers who sent theirs.

What happens to your numbers

We don't publish them or pass them to anyone. They stay off this site. On the results page they can only appear inside an average of at least three advertisers, so nobody can pick out yours. If you'd rather they stayed out of averages too, say so.